When you pivot, you fire the plan, not the people. See why in 2 minutes

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Here’s the pivot, explained in 2 heavenly minutes, by Lean Startup deity Steve Blank:

This story originally appeared on Steve Blank.

VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.