This sponsored post is produced in association with RelateIQ.
In this video interview, we talk to Adam Evans, co-founder and CTO of RelateIQ, about how modern sales teams thrive when given automated data capture technology coupled with data-science-driven insights—a combination that transforms traditional relationship management to the modern concept of relationship intelligence.
Relationship intelligence, he said, has two facets: automation and augmentation. Automation handles the mundane details of big data — making sure phone numbers are up-to-date and collecting and organizing basic information about your customers.
Augmentation, on the other hand, is more about the human side of customer relationship management. In other words, it’s how you combine your intuition and skills to put the data to its best use in advancing key relationships for your organization.
Here’s the full interview:
Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact firstname.lastname@example.org.
RelateIQ began in 2011 when co-founders Adam Evans and Steve Loughlin got fed up with manual data entry. In the age of big data, cloud-computing, and mind-blowing consumer electronics, they couldn’t understand why they had to spend h... read more »
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