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Booker Software Partners with Como to Launch Dedicated Mobile Apps for Every Local Service Business

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Leading Cloud-Based Business Management Platform Partners with Leading Mobile App Platform to Help Businesses Grow With Mobile Booking, CRM, Retention Tools, and More

NEW YORK–(BUSINESS WIRE)–June 19, 2014–

Booker, a cloud-based software provider that helps businesses automate their marketing and streamline back-office operations, today announced a partnership with Como, the leading mobile app-creation platform, to provide local service businesses with their own dedicated branded mobile app. The Booker Customer App enables consumers to book appointments with their favorite merchant wherever and whenever they want, right from their mobile phones.

People spend almost three hours each day on their mobile device, phone and over 85% of that time is spent in apps1. Now merchants who run Booker can capture some of that valuable mindshare and mobile real estate with a dedicated mobile app.

“With the Booker Customer App merchants get a permanent daily presence on the one thing that never leaves their customers’ sight,” said Matthew Mahoney, vice president business development at Booker. “For consumers, not only will their favorite local service business be more top of mind, it will also be much easier to book appointments with them.”

Unlike directory applications that list merchants alongside competing businesses, the Booker Customer App is specifically dedicated to a merchant’s business. It works across all major device platforms (iOS, Android, and Kindle). The app displays essential information for consumers, such as a map to the merchant’s location and their hours of operation; the ability to ‘click-to-call'; and, most importantly, allows clients to check real-time availability and book appointments directly from the app.

“Como has quickly become the break out leader in building and distributing powerful apps. Their technology dramatically simplifies the creation process, which means together we can create real-time professional booking apps in a matter of seconds,” added Mahoney.

With the Booker Customer App and its suite of offerings, Booker merchants can now move seamlessly into the mobile space to offer mobile services. In addition, businesses looking to create their own mobile apps themselves can also add Booker’s appointment and scheduling service integration directly through Como’s DIY mobile app-creation platform. These offerings are becoming increasingly critical given the mobile lifestyles of today’s consumers.

“Our partnership with Booker creates a flawless in-app experience; whether a customer wants to schedule a nail-clipping appointment for Fido, or a mani-pedi for themselves, they can do so while on the go,” said Li-at Karpel Gurwicz, VP Marketing at Como. “Consumers are demanding immediate access and intuitive interactions on mobile. Scheduling appointments, visits, and reservations generates loyalty and increased revenues – and our collaboration with Booker is an ideal solution for local service businesses seeking those benefits,” she added.

For more information on Booker, or to sign up for the company’s services, please visit http://info.booker.com/Booker-Customer-App.

About Booker

Booker helps businesses run and grow successfully by streamlining their operations and helping to increase their revenues. Booker enables service businesses to sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers. With Booker’s platform, business owners can manager their social media presence and email marketing as well as automate their customer retention. Booker processes over one million appointments each month across 73 countries in 11 languages. Headquartered in New York City, Booker’s customers include thousands of local service businesses as well as Fortune 500 companies. For more information, visit www.booker.com.

About Como

Como™ is the world’s leading do-it-yourself app-creation platform, powering nearly one million small business apps around the world-with over 3,500 new apps created every day. Founded in 2010, Como makes it easy for brands and businesses to become an integral part of their customers’ lifestyle, helping them build lasting loyalty and thrive in today’s digital world. Featuring a host of customization options, advanced features, and marketing tools, Como’s unique platform enables anyone to quickly and easily create custom mobile apps and sites for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5), with minimal cost and no coding necessary. Como is a division of Conduit, a leading global software innovation company.

1 *Source: http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U5rrL_mSy4J

Media:
Booker
Deborah Szajngarten, 646-380-4041
debs@booker.com
or
DKC Public Relations for Como Mobile
Alison Crisci, 312-340-6997
Alison_Crisci@dkcnews.com


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