Mobile

Google’s head of performance media explores what’s really driving growth on mobile

Image Credit: kevy

Businesspeople are talking about the important role mobile is playing in driving growth across sectors—such as retail, services, and entertainment. But with so many disparate data sources, it’s hard to know exactly what is going on with regard to consumer growth on mobile.

Where are the biggest success stories today and growth opportunities tomorrow? What can entrepreneurs do to accelerate monetization and distribution on mobile? How can they better track the customer journey?

Session Speakers:

Jason Spero

Jason Spero, Global Head of Performance Media, Google

Ina Fried

Ina Fried, Senior Editor, Re/Code

We’ll be exploring these very questions as we kick off MobileBeat on July 9 in a one-on-one session with Jason Spero, the global head of performance media at Google, and Ina Fried, senior editor at Re/Code.

NOTE: MobileBeat tickets are very limited. Grab yours today and save $200!

Spero is a mobile-industry veteran with years of experience driving growth at companies including Google, AdMob, OpenWave, Digital Chocolate, and more. He joined Google in May 2010 when the company acquired AdMob, where he was vice president and general manager of North America.

Now at Google, Spero leads the sales and partner management teams that provide services and solutions to thousands of advertisers, developers and, publishers. He knows what it takes to rise to the top on mobile and will share his thoughts on what’s driving growth on mobile.

We’ll dive into the different types of mobile business models that are helping companies grow and explore what is and isn’t working when it comes to both ad-based and non-ad based mobile businesses.

We’ll also talk about the role that emerging technologies like predictive tech and wearables will play in the future: What kind of growth opportunities do new products like Google Glass and smart watches present for companies in the short, medium, and long term?

We’ll be announcing more speaker and program updates in the coming days. For more on the vision of this year’s MobileBeat, head over to our event site.

Join 1,000 mobile visionaries, leading brands, analysts, developers, investors, and press for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.

Grab your tickets now to save $200! Seats are limited.

Special thanks to the following industry leaders for supporting MobileBeat: FactualTapjoy, AppLovin, Adtile, IBM and AT&T as Gold Partners; FlurryHasOffersSequoia CapitalRadiumOne, SupersonicAds, Cirrus Insight and Tapsense as Silver Partners; UpsightCotapNew RelicSplunk, GLOBO, and LifeStreet Media as Event Partners; Adenda and Rumble as Nest Partners, and Bizzabo and VSC as Strategic Partner.

More information:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

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6 comments
VentureBeat
VentureBeat

We'd love to have you at MobileBeat, David ;)

VentureBeat
VentureBeat

No, but we are running an event to which we're selling tickets :)

David Felfoldi
David Felfoldi

Is this link an ad asking for $200 to get to content?