Consumer traffic on mobile devices is accelerating at a rapid pace, rising 81 percent in the last year alone.
As a result, mobile is becoming the No. 1 medium for companies to reach their target markets — any time, any place. But as a fairly new industry and platform, it is difficult to determine what solutions can make a real impact.
In a new case study at MobileBeat (July 9 and July 10 in San Francisco), Shopkick chief revenue officer Alexis Rask and L’Oreal VP of e-commerce and multichannel business Kelly Solomon will showcase how the cosmetics company improved awareness and sales of key products though the rewards firm — and how brands can most effectively take advantage of this upward trend of consumer traffic on mobile devices.
NOTE: MobileBeat tickets go up in price tomorrow, June 27, at 5 p.m. Pacific. Grab your tickets now to save $200!
This session is just one of many at MobileBeat, where top mobile and marketing visionaries will highlight winning strategies for tracking and serving customers along every phase of their journey on mobile.
Here are some other topics we’ll also tackle at MobileBeat: personalization, programmatic advertising, seamless payments, customer retention, driving purchases in store, native advertising, targeting across devices, deep linking, mobile analytics tools, predictive apps, the Internet of things, and wearables.
Join 1,000 mobile execs, leading brands, analysts, developers, investors, and press for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.
Special thanks to the following industry leaders for supporting MobileBeat: Factual, Tapjoy, AppLovin, Adtile, IBM and AT&T as Gold Partners; Flurry, HasOffers, Sequoia Capital, RadiumOne, SupersonicAds, Cirrus Insight and Tapsense as Silver Partners; Upsight, Cotap, New Relic, Splunk, GLOBO, and LifeStreet Media as Event Partners; Adenda and Rumble as Nest Partners, and Bizzabo and VSC as Strategic Partner.
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The ... All L'Oreal Paris news »
shopkick, Inc. is a Palo Alto-based startup funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga. In August 2010, sho... All Shopkick news »