Mobile

Yo founders to unveil how the stupidly simple app got such stupidly huge growth

Image Credit: Fox43

They say good design is about doing more with less.

Yo is pushing that adage to the limit with a single-purpose app that the founders claim has garnered over 1 million users — 750,000 of them in just a few days of furious viral activity.

Session Speakers:

Or Arbel

Or Arbel, CEO and Co-Founder, Yo

Moshe Hogeg

Moshe Hogeg, Co-Founder, Yo

This all despite the fact that it does only one thing: send a message saying nothing but “Yo” to your friends. What’s more, the company is about to close a round of financing.

We’re thrilled to announce that the founders of Yo will be joining us at our upcoming MobileBeat event — July 8-9 in San Francisco.

In a session with VentureBeat Editor-in-Chief Dylan Tweney, they’ll be discussing what has lead to the app’s phenomenal growth. They’ll also be answering questions about why there might be more to the simplistic app than anyone realizes.

NOTE: MobileBeat tickets are nearly gone. Grab yours before they sell out!

This session is just one of many at MobileBeat, where top mobile and marketing visionaries will highlight winning strategies for tracking and serving customers along every phase of their journey on mobile.

Other topics we’ll be tackling include personalization, programmatic advertising, seamless payments, customer retention, driving purchases in store, native advertising, targeting across devices, deep linking, mobile analytics tools, predictive apps, the Internet of things, wearables, and more.

Join 1,000 mobile execs, leading brands, analysts, developers, investors, and press for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.

We suggest you secure your spot before the holiday, as tickets are very limited. You can register here.

Special thanks to the following industry leaders for supporting MobileBeat: Factual, Tapjoy, CriteoAppLovin, Adtile, IBM and AT&T as Gold Partners; Flurry, AppMachineHasOffers, Sequoia Capital, RadiumOne, SupersonicAds, Cirrus InsightTapsense, Appsflyer and App Annie as Silver Partners; AppDynamics, BlueStacks, Upsight, Cotap, CailNew Relic, Splunk, GLOBO, Bitcasa and LifeStreet Media as Event Partners; Adenda, CommandIQ, Raw Engineering, Obelus Media, and Rumble as Nest Partners, and Bizzabo and VSC as Strategic Partners.

26 comments
Tunde Aguda
Tunde Aguda

Why do i have this strong feeling that the founders of the Yo app got their inspiration from the Facebook Poke concept .....

Praveen Guggarigoudar
Praveen Guggarigoudar

Wasn't there like a $5000 app that did nothing but show a picture of a precious stone or something? There were several idiots who actually bought that crap. Haha.

Kelsey Hannan
Kelsey Hannan

VentureBeat please stop posting useless #clickbait like this on my news feed promising content that isn't there. Your article just promotes an event, not how the Yo founders got their stupidly simple app to get stupidly huge growth.

Aijaz Khan
Aijaz Khan

Mohammed Ameenuddin Atif Muhammed Mazhar Khan

Victor Fang
Victor Fang

这sb玩意儿都可以拿funding,这个世界肿么了!?

Max Siskin
Max Siskin

is this just a press release for your stupid event couched in an article about "the secret Yo's success." haha rediculous

Dave Meeker
Dave Meeker

Can you please stop Writing about it? Because... That's how.

Gerry GiacomanColyer
Gerry GiacomanColyer

A lot of press, basically.  App had been up for a bit, but explosive growth is directly correlated w/ coordinated PR.

Jon Ohler
Jon Ohler

Facepalm... Hey I should make an app that sends facepalms.. stupid!

Will McCormick
Will McCormick

Yo got popular the same way Jersey Shore got popular... Dumb people. 

Bryan Lamb
Bryan Lamb

Stupid users yield stupid growth :-)

Michael Amerson
Michael Amerson

I didn't know Moshe was a founder of Yo- That's crazy yo

Yaeli Ayalon
Yaeli Ayalon

Maybe its because online publications stupidly keep writing stupid articles/posts about the app ?!?!