Mobile

Learn how leading mobile publishers find the right users at the right time

Image Credit: Charleston Recruiting

Our seventh annual MobileBeat event is just around the corner on July 8-9 in San Francisco, and we’ve got a limited number of tickets left for what we believe is the must-attend mobile event of the year.

We’re thrilled to announce a session dedicated to how leading publishers are leveraging massive amounts of data about their users to find them on the right time, with the right messaging.

Session Speakers:

Paul Longhenry

Paul Longhenry, VP & GM, Business & Corporate Development, Tapjoy

Mike Lu

Mike Lu, Vice President, Product Management, GREE

Fabien Nicolas

Fabien Nicolas, General Manager, Mobile, Perfect World

Steve Peterson

Steve Peterson, Senior Editor, The Gamer Network

The wider publishing industry can learn the most from game publishers, who have long been pathbreaking. Paul Longhenry of Tapjoy, Mike Lu of GREE, and Fabien Nicolas of Perfect World Entertainment will be leading the debate, with the Gamer Network senior editor Steve Peterson moderating.

They’ll be discussing the intricacies and importance of things like segmenting an audience and then targeting each with the messaging right for them, and at the right moment of their game play. And top of that, doing it cost effectively. The landscape is growing more competitive, forcing app developers and other publishers to customize their mobile experience to maximize things like the projected lifetime value of their users and also to harness cross-promotion and data exchanges.

Note: MobileBeat tickets are very limited, so grab yours today!

We’ll be announcing more speaker and program updates in the coming days. For more on the vision of this year’s MobileBeat, head over to our event site.

Join 1,000 mobile visionaries, leading brands, analysts, developers, investors, and press for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.

Buy your tickets before they sell out! Seats are limited.

Special thanks to the following industry leaders for supporting MobileBeat: Adobe as Corporate Partner, FactualTapjoy, AppLovin, Adtile, IBM and AT&T as Gold Partners; FlurryHasOffersSequoia CapitalRadiumOne, SupersonicAds, Cirrus Insight and Tapsense as Silver Partners; UpsightCotapNew RelicSplunk, GLOBO, and LifeStreet Media as Event Partners; Adenda and Rumble as Nest Partners, and Bizzabo and VSC as Strategic Partner.

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