Update July 9: The project has now raised nearly $60,000.
On July 3, Zack Brown created a Kickstarter project to fund a $10 bowl of potato salad. The project took off, and has now raised $10,000 to date.
That’s right. He’s making potato salad for himself. And he just raised $10,000.
Lighthearted Kickstarter projects have gone viral before, but this project arrives at an interesting time: exactly one month after Kickstarter opened the floodgates and stopped reviewing most campaigns manually.
At the time, a Kickstarter spokesperson insisted that quality would not suffer as a result of the change. “We’ll continue to actively govern the site with thought and care,” the spokesperson told us. “Projects will be reviewed by a sophisticated algorithm we developed that looks at thousands of data points.”
And then this happened.
To Kickstarter’s credit, the firm responded in the absolute best way possible:
Thanks for reaching out.
There’s no single recipe for inspiration.