GamesBeat

Zynga's former developer-relations boss Rob Dyer joins Tapjoy

Tapjoy provides reward-based ads for mobile games.

Above: Tapjoy provides reward-based ads for mobile games.

Image Credit: Tapjoy

Tapjoy is bringing in a PlayStation and Zynga veteran to boost its relationship with game studios.

The company, which runs a ad network for mobile games, revealed today that it has hired Rob Dyer. He will join the company as its senior vice president of developer relations. This comes as Tapjoy is working to convince developers that its reward-based mobile advertising can make them more money. With Dyer’s experience, Tapjoy is likely hoping that Dyer can help them in that effort as mobile gaming is likely going to grow to $25 billion in 2014 and the company wants as big a piece of that as it can get.

“We’re incredibly excited to have Rob Dyer join the Tapjoy team as our SVP of developer relations,” Tapjoy chief executive Steve Wadsworth said in a statement. “Bringing in someone of Rob’s caliber and diverse experience adds yet another well-versed industry veteran to our executive leadership team. Rob’s experience with both publishing and platform companies will have a significant impact on how we continue to drive value for our clients and partners.”

Dyer was previously in charge of developer relations at Zynga. That experience put him in contact with many of the studios that Tapjoy is now hoping to work with. He left the struggling mobile-social publisher last June during a mass exodus. Prior to that, Dyer worked at Sony Computer Entertainment America. He oversaw the relationship that the PlayStation brand had with North American game publishers.

In his own statement, Dyer said that he is looking forward to helping Tapjoy work with new partners as well as getting the most value for the developers it works with now.


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