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Apple is building a new iBeacon-powered device, FCC filing reveals

Image Credit: Apple

Heads up, iBeacon developers: Apple is gearing up to launch a new product that will utilize its location-aware iBeacon technology, according to a filing with the Federal Communications Commission — discovered by TUAW.

Apple’s iBeacon technology has recently made waves in the retail industry. The system enables apps to pin-point exactly where a user is located in relation to an iBeacon sensor, optimistically creating new opportunities for businesses to interact with customers in-store.

Third-party companies have long offered iBeacon-powered hardware, but Apple has yet to debut its own device. Now, according to the filing below, Apple-branded hardware is on the way, but as 9to5Mac points out, it’s not yet clear how the new hardware will be marketed.

The purpose of the device could vary greatly; it could serve as a replacement to the third-party sensors used in Apple stores since last December, it could be sold directly to retailers, or it could take the form of Apple’s first smart-home device.

More on iBeacon: Here’s what Apple’s iBeacon really is & why it’s going to change everything.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

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14 comments
Steve Sande
Steve Sande

Please note that this story was first reported on AOL Tech's The Unofficial Apple Weblog (TUAW.com) at 6:30 PM ET, July 12 and did not come from 9to5Mac initially. The story was properly attributed to TUAW by MacRumors.com. Please show credit where credit is due. Thanks,


Steve Sande

Editor, TUAW.com

Kyle Austin
Kyle Austin

 Certainly room for debating if standalone beacons are the right approach to BLE / indoor location hardware, but can't debate momentum behind BLE hardware space -> 60 million shipments by 2019 ow.ly/z8uqu 

Rafael Rivera
Rafael Rivera

for a moment i thought it said "ibacon" I was getting excited

Steve Mahoney
Steve Mahoney

Was wondering when you were going to mention that....FCC Filings - Magic - Just have to know where to look ;) In plain Sight

Jimi Atherton
Jimi Atherton

If i had to guess, this has something to do with homograms.