Mobile

‘Dual-persona’ devices juggle business/personal use, bring balance to BYOD

This sponsored post is produced by Michael Troiano, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. 

With the availability of dual-persona solutions, organizations finally have a bring your own device (BYOD) management option that helps satisfy the critical security concerns of CIOs while supporting growth strategies for CEOs and enabling today’s always-connected employees to efficiently balance their personal and professional lives.

Today’s highly connected information worker is likely to own several sophisticated mobile devices – smartphones, tablets and laptops – and wants to use these for both personal and professional purposes. So much so, in fact, that 35% of U.S. information workers at companies with 1,000-plus employees said they are even willing to help pay for it, according to a recent Forrester Research report.

Increasingly, corporate IT departments are allowing these always-connected employees to access the corporate network via a personal device, though not without some serious reservations. The growing BYOD adoption worldwide is a reflection of its tremendous business potential. Productivity, profits, agility, and job satisfaction can increase when employees are allowed to remotely access corporate networks, applications and data using personal technology.

While the gulf between the security concerns of IT leaders and the aims of the executives who see an opportunity to more efficiently harness corporate value can be difficult to navigate, BYOD is a growing phenomenon that appears to be here to stay. And for good reasons — BYOD can save IT hardware purchasing costs and introduces devices that are often newer and more sophisticated than the corporate IT budget would allow. Yet, BYOD can also carry significant policy and compliance risk.

The good news for IT organizations is that technological advancements have now made it possible for employees to separate personal and work applications and related data on their device through dual-persona solutions, such as AT&T Toggle. Developed to meet today’s demands for BYOD, dual-persona solutions provide more power, choice, and convenience to the device-owner while helping to protect the corporate workspace.

As we’ve worked with customers over the last few years, we’ve identified the following key elements of an effective BYOD strategy:

Think holistically. Providing access to corporate assets via an employee’s personal device isn’t just a technology issue – it’s a policy and a people management issue as well. Therefore, successful deployments involve stakeholders from across the organization, including HR, Legal, and business executives as well as IT, in developing the policies and the people strategies to effectively deploy a BYOD strategy.

Security. Security. Security. IT departments are keenly aware of this one, but security should be a top priority when considering a BYOD solution. The leading personal devices today were not developed with corporate security requirements in mind. Make sure your solution supports your corporate security standards.

Segregation of personal and professional data. This is where it’s getting really interesting. Thanks to new innovations in the industry, some of the dual-persona solutions can completely segregate corporate data from an employee’s personal data. In fact, our AT&T Toggle solution even takes it one step further by offering a second dedicated voice line for business use. These enhancements enable companies to appropriately manage corporate data while providing peace of mind to employees that the privacy of their personal information won’t be shared or inadvertently erased.

Expense management. Managing wireless expense in a BYOD environment can be a logistical circus if companies aren’t careful. Some of today’s dual-persona solutions offer the capability to also segregate personal and corporate usage and billing. This can have a meaningful impact on the resource requirements to support your BYOD strategy.

Clearly, the availability of dual-persona solutions reconcile the tension that can exist between CIO organizations tasked with protecting the assets of the firm and the business leaders who need a fully mobilized workforce. This new approach to BYOD also eases the challenges posed as the line between personal and professional becomes increasingly blurred.

 


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