Gaming on smart TVs is getting a kickstart today as TV maker Vizio is announcing that its smart televisions will come with TransGaming‘s GameTree TV cloud-gaming service. The deal is a big endorsement from the TV market leader in the U.S. for games played on a smart TV without the need for a game console.
TransGaming delivers on-demand, family-friendly games to the TV via a cloud-based Internet service. When you use a remote to click on games on a Vizio smart TV, TransGaming’s user interface (which resembles a tree) will appear. You can then click on a game and play it with a remote control or with a game controller. TransGaming and a lot of developers hope that the smart TV will be the next big frontier for gaming apps.
The GameTree TV service will be available through Vizio Internet Apps Plus. Vizio has millions of customers using its smart TVs in the Americas.
“GameTree TV continues to grow exponentially throughout North America and the world,” said Vikas Gupta, the chief executive and president of Toronto-based TransGaming, in a statement. “GameTree TV already reaches millions of consumers and is proud to add millions more through Vizio to further reinforce TransGaming’s foothold for delivering high-quality games to the TV.”
The Vizio Internet Apps Plus suite can be found on the latest Vizio smart TVs, including the 2014 E-Series and M-Series collections. It enables consumers to access the hottest movies, TV, music, and games by easily browsing through a collection of their favorite apps. The platform features an app dock that overlays across the bottom of the screen for quick, at-a-glance access to seven of the user’s favorite apps without interrupting onscreen content.
“Through our intuitive and responsive Vizio Internet Apps Plus platform, consumers are able to easily search, discover, and consume various forms of entertainment,” said Lily Knowles, the vice president of product marketing at Vizio, in a statement. “We are excited to add TransGaming’s GameTree TV on-demand cloud-games app to the collection of options our consumers have to choose from.”
TransGaming has been promoting its GameTree TV service for a long time. While it has a solid audience, the market for games on smart TVs has been slow to develop. As TVs become more capable and the games become richer, the market is expected to grow and become one more extension of the app universe.