Media

Waywire adds 85 video channels — and gives preroll ads the green light

Image Credit: Via Waywire

The online video curation startup Waywire Networks continues to boost its channel lineup.

Waywire, which Magnify owns, said today that it has added 85 new channels, including Al Jazeera, My Damn Channel, and Maker Camp.

Waywire aggregates videos from multiple sources and offers a cloud-based video platform to website owners and publishers. The platform lets clients offer site visitors tools for discovering and curating video. It gives viewers the capability to sort those videos into their own channels based on a particular topic.

For example, someone could create a “wire” for entrepreneurs, linking to various broadcast news sources from major media companies (NBC, Fox, etc.), web media companies (AOL), and user-generated videos (Vimeo, YouTube, Vine). The idea is that people can curate their own news far better than some mainstream news organization.

“We’re pleased and proud to be able to announce that we’ve grown our Curated Channel lineup,” said Waywire CEO Steven Rosenbaum in a statement.  “Our team of Channel Curators has grown to 25 – bringing quality curated video content to a growing array of topics. And we’ve added an additional 85 branded channels to our network.”

Waywire will also implement its newly awarded “Pre-Roll Everywhere” patent to give its site owner/publisher clients the means to run video ads supplied by ad networks as interstitials before third-party video plays. The company counts the BBC, AARP and New York Magazine as clients.

Waywire also holds a patent on the technology that provides video discovery and channel creation for sites and publishers via web enabled devices.

Magnify, which also deals in curated video, acquired Waywire in 2013.

The video startup counts Newark, New Jersey mayor Cory Booker as a founder, and LinkedIn co-founder Reid Hoffman an angel investor.

 

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