Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
The first major add-on for Blizzard’s popular Hearthstone: Heroes of Warcraft collectible card game is nearly upon us.
Curse of Naxxramas should debut on PC, Mac, and iPad on July 22. This new campaign introduces a single-player adventure mode to the head-to-head online card battler. The release is coming at a key time in the multibillion online game industry, as Hearthstone has slid down the top-download and top-grossing charts for iPad recently. Blizzard plans to break Naxxramas up into five parts that you can purchase for $7 each, but you can get the first one (the Arachnid Quarter) for free during the month-long launch event. If you do that, you can purchase the rest for $20. Players can also use in-game gold to buy the expansions. Each one will set you back 700 pieces of the shiny yellow stuff.
This is the first expansion to the free-to-play Hearthstone, and it adds 30 cards to the overall selection. Blizzard released the game earlier this year, and the studio focused on providing a compelling online multiplayer experience. The only solo option up until now was a practice mode that pitted you against computer-controlled opponents in an approximation of the standard online game.
It’s also facing some key competition at the moment. Magic 2015: Duels of the Planeswalkers debuted this week, and Magic: The Gathering publisher Wizards of the Coast doesn’t see Hearthstone as a threat despite some seeing the new free-to-play card-battler adding significantly to Activision Blizzard’s bottom line.
Hearthstone is Blizzard’s first free-to-play game as well as its first tablet release. The studio makes money by selling players booster decks as well as access to a special Arena mode. For more information on the cards that start becoming available next week, check out Hearthstone’s Facebook page.
Jason Wilson contributed to this report.
Activision (Activision Blizzard) is an American video game developer and publisher headquartered in Santa Monica, CA, but now operating worldwide. It was the first independent developer and distributor of video games for gaming console... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results