Marketing

How Zappos is personalizing the consumer ad experience

Zappos GrowthBeat
Image Credit: WordStream

E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online.

In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamically focus either on acquiring new customers or on optimizing their marketing spend and ROI.

Session Speakers:

Lisa Archambault

Lisa Archambault, Head of Demand Generation, Zappos

Eric Bosco

Eric Bosco, CEO, ChoiceStream

Our upcoming GrowthBeat event, August 5-6, is featuring a never-before-seen case study with Zappos head of demand generation and the CEO of programmatic media buying platform ChoiceStream.

NOTE: GrowthBeat tickets are very limited, and the price shoots up $200 this Friday, July 25, at 5 p.m. Pacific. Reserve your spot now!

They’ll be going into depth on how programmatic has enabled Zappos to run personalized, interactive ads (including weather forecasts) to entice users and align its user acquisition tactics with its legendary focus on customer service. They’ll also dive into details of how they plan campaigns, monitor performance, and optimize the outcome.

This is just one of many great sessions at GrowthBeat, where we’re exploring the data, apps, and science of successful marketing. We’re gathering a monster group of marketing-tech visionaries to declutter the landscape, simplify the functions, clarify the goals, and point out the way to success.

We’ll be announcing a bunch of speaker and program updates in the coming days, so stay tuned. For more on the vision of the event, including event themes and takeaways, you can head over to our event site.

Special thanks to the following industry leaders for supporting GrowthBeat: Demandbase as Gold Partner; Ion Interactive as Silver Partner; AT&T, Swrve, Act-On, Bizo, WP Engine and Looker as Event Partners; and CommandIQ & Marketing.AI as Nest Partners.