Foursquare gets a makeover, zooms in on personalization

Above: Dennis Crowley, Foursquare chief executive

Image Credit: Foursquare

Foursquare, the location-based service that’s been having an identity crisis, has treated itself to a makeover, which any girl will tell you is the cure for feeling awful after a breakup.

And Foursquare’s makeover is head-to-toe: A new logo, a redesign, a move of all checkins to its sister app, Swarm, and a new focus on personalization.

new foursquare logo

This last piece, personalized local search, is really what this new overhaul is about, according to the company’s blog.

Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar?

New Foursquare 2

Foursquare says that once users “add tastes, follow experts, or even just walk around for a few days,” the app will start really tailoring recommendations to them.

Moreover, while it’s moving all checkins to Swarm, the two apps will now look the same and work together in sync, letting users chose if they want just one or both apps without worrying about different and disjointed experiences.

Since announcing the Foursquare-Swarm split back in May, Foursquare has been making a lot of changes, including beginning to charge some businesses to access checkin data, a sign it might have finally figured out a business plan.

Last week, Yelp announced a revamped API and 25,000 calls-per-day limit to developers in an attempt to compete with Foursquare, though it might be quite behind as Foursquare has already been offering a 5,000 call limit prior to approval of third-party apps.

In its blog post, the company also revealed that it now has 50 million users, and that more than three quarters of them have downloaded Swarm.

new Foursquare

More information:

Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtu... read more »

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12 comments
Pierrick Ganon
Pierrick Ganon

If they wanted to split the app in 2 they should have waited for both apps to be fully ready to not disappoint its user base, including me!

Matt Cooper
Matt Cooper

Foursquare "makes cities easier to use". Hmmm.

Longfellow Deeds
Longfellow Deeds

RIP Foursquare and Swarm. As soon as the split happened, I did what I should have done long ago and uninstalled. Trying to be yelp = GG.

Daniel McMurtrie
Daniel McMurtrie

Who cares.. Aren't we sick of hearing about this failed idea, re-invented multiple times... shoot it...

Derrick Amundsen
Derrick Amundsen

I love Foursquare for tracking places I've been. Just found out that there is an iCal integration and now all of my checkins get inserted into my calendar.  So next time I'm in a place I haven't been to in awhile, I can easily see where I was. 
- Do I have any foursquare friends? No.
- Do I integrate with Facebook? Hell no.
- Would I use it to find a restaurant? Probably not. 

- Am I excited about this update? Sorry foursquare, nope. 

Joshua Gilmer
Joshua Gilmer

Foursquare has really shot itself in the foot with its user base. I loved the service before it started its trek into Yelp territory. When they split into two apps, I was done. Swarm has 1.5 stars out of 5 in the App Store currently, and review after review echoes the disenfranchisement of once happy Foursquare users. Unfortunately, I don't see a way for them to win back my loyalty.

Harold Hoffman
Harold Hoffman

Give http://LookSeek.com the non tracking search engine has a nice look to it, give it a try the visual image search on the right side, helps people see both visual and writing search at the same time.

Joshua Gilmer
Joshua Gilmer

@Derrick Amundsen For a long time I was us IFTTT to send checkins to my Google Calendar. I loved having that record of my life being lived!