Marketing

7-Eleven & Medallia to open up on how to create fierce customer loyalty

Image Credit: NBRII

Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they can better understand and act on customer intent and experience.

Session Speakers:

Ken Fine

Ken Fine, CCO, Medallia

Michael Debnar

Michael Debnar, VP & Co-Founder of 7-Ventures and Digital Innovation Team Leader, 7-Eleven

But savvy retailers are using some of the Internet’s own tools to fight back — along with customer feedback. Platforms like Medallia mine all the channels where customers are expressing themselves about a company, either in direct conversations with the company (in stores, call centers, etc.) or in public conversations on social media. Centralizing these insights makes businesses more able to understand their customers and meet their needs.

We’re excited to announce a new session at VentureBeat’s upcoming GrowthBeat event, which will be exploring the data, apps, and science of successful marketing.

Join Mike Debnar, the leader of 7-Eleven’s Innovation Team, and Ken Fine, the Chief Customer Officer of Medallia, the leader in customer experience management, as they discuss how to create lasting customer loyalty by capitalizing on innovative technologies and the voice of the customer.

We’ll be announcing more speaker and program updates in the coming days. For more on the vision of this year’s event, head over to our event site.

Grab your tickets now! Seats are limited.

Special thanks to the following industry leaders for supporting GrowthBeat: Radius as Platinum Partner; Demandbase as Gold Partner; Ion Interactive as Silver Partner; AT&T, Swrve, Act-On, Bizo, WP Engine, Personagraph and Looker as Event Partners; and CommandIQMarketing.AI, Seeloz, and Scripted as Nest Partners.

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