1424305_798766343473447_743051478_nWe’re investigating the nature of these Innovation Engines in a series of What To Think podcasts, sponsored by Pivotal Tracker, and columns by VentureBeat editor at large Dylan Tweney. Tune in here to learn the secrets behind the tech world’s most successful platforms.


In this week’s podcast, I talk with Matt Mullenweg, who created WordPress as an open-source blogging platform twelve years ago and turned it into a parallel, for-profit company called Automattic ten years ago.

Since then, WordPress has grown into one of the most successful platforms on the Web. According to W3Techs, WordPress powers 24.2 percent of all known websites — and 60.4 percent of websites for which W3Techs is able to determine the content management system. I can’t think of any other content system that owns such a dominant share of the Web.

But WordPress is more than just a blogging tool; it’s an extensible platform and a massive open-source community. In this podcast, Mullenweg explains how he created the blog, nurtured the community, and how he balances the needs of an open-source project with those of a for-profit company. And that company, Automattic, is worth over a billion dollars, according to its most recent investors.

Mullenweg is a sincere, low-key, and remarkably effective CEO who does things very differently than most tech execs. I think you’ll enjoy this conversation with him.

Also in this episode, Jordan Novet and I tell you what to think about:

You can listen to the podcast in the player above.

Or, click here to get the MP3 of this episode of What to Think.

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The What to Think Innovation Engine podcast is brought to you by Pivotal Tracker, the Agile tool that’s been organizing software teams since 2006. Tracker’s simple drag-and-drop interface and structured workflow have allowed developers, product managers, and designers alike to build and manage better software, one story at a time. Is your team ready to get on track? Go to www.pivotaltracker.com to sign up for your 30-day free trial and start delivering better software now.

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We are a distributed company, democratizing publishing and development. We are the people behind WordPress.com, which serves more than 15.8 billion pages a month, as well as a host of other ... All Automattic news »

Track Automattic's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Matt Mullenweg is the co-founder of the open-source blogging platform, WordPress, the most popular publishing platform on the web, and the founder of Automattic, the company behind WordPress... All Matt Mullenweg news »

Track Matt Mullenweg's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.