Instagram has launched yet another standalone mobile app, called Boomerang, which lets you “turn everyday moments into something fun and unexpected.”
Available for Android (not yet live) and iOS, Boomerang lets you click once to capture a rapid-fire series of 10 photos, which it then stitches into a one-second GIF-like moving video that plays, rewinds, and repeats.
The app is about as minimalist as you can get — tapping a single button creates the loop, which you can then share to Facebook (which owns Instagram) or Instagram. It also lets you save the video as a 4-second skit to your camera roll, to do whatever you please with.
While the Instagram app itself already offers video, it’s clear the company doesn’t want to bloat out the main app with too many add-on features. This seems like a quirky enough tool to just about merit its own brand.