Facebook’s user base is nearing a mobile majority.
This isn’t a new trend. We pointed it out after Facebook’s second-quarter earnings this year, but it remains fascinating. As we put it in July, “a company that once alarmed the SEC over its risky mobile numbers pre-IPO” is approaching a major turning point.
And there’s a caveat: Facebook did not factor Instagram or WhatsApp-only users into the figures above. It’s quite likely the company is already more mobile than anything else.