The White House has teamed up with Amazon to make President Obama’s final State of the Union (SOTU) address more accessible to the people. On Tuesday, not only will the President’s address will be available to stream on-demand through Amazon Video, but the speech will be made available across all devices, however people want to view it.
You can also watch the SOTU live on your Amazon Fire TV or Fire TV Stick through Amazon Video.
For the technologically savvy Obama Administration, the addition of Amazon to the SOTU media mix shows that the executive branch is looking at the various ways people are consuming media. Not surprisingly, we’re no longer glued to our television sets, but are rather viewing content on our smartphones or on the Internet when we want it, not when it’s convenient for the government or the media companies.
“We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways,” wrote Jason Goldman, the White House’s chief digital officer.
The SOTU is already livestreamed on the White House’s YouTube channel, and the Administration includes an “enhanced” address, meaning that you’re able to view slides that accompany Obama’s remarks.
Amazon will not only offer this year’s SOTU, but also Obama’s previous SOTUs on its Amazon Video platform. This partnership was created through the White House’s Office of Digital Strategy, which is run by Goldman. But Goldman’s team isn’t stopping with the online retailer in its efforts to make the SOTU more appealing to the American public. It’s working with Genius to ensure that all of Obama’s addresses are annotated.
Goldman is reassuring everyone that his team will continue to publish video excerpts of the speech in real time across Facebook and Twitter, while also posting live GIFs, Vine videos, and Instagram photos. “We believe that by ‘broadcasting’ the State of the Union across social media and streaming video platforms we are helping American citizens connect to the government that serves them,” he explained.
Updated on Monday at 10:37 a.m. PT: The post has been updated to reflect that President Obama’s State of the Union address will also be streamed on Amazon’s Fire TV and Fire TV Stick.