Change is the catapult in the world of now. At a time when the customer drives the conversation — and technology advancements aren’t just bells and whistles, but rather full orchestras — senior marketing leaders can barely catch their breath. But sometimes industry leaders want a soft landing, want to get together and simply talk shop. The big brains of marketing are doing just that at VentureBeat’s Marketing.FWD Summit, and here are five ringing reasons why you should be there.
1. The Chocolate Truffle of Conferences.
Think of Marketing.FWD like a chocolate truffle. It’s not some groaning table of marketing desserts, inflated and dry. Like a truffle, the summit is a concentration of the freshest flavors in new marketing, the most savory successes. This is a small, intimate gathering of major marketing minds that have taken significant leaps—and landed to loud applause. Every speaker for our fireside chats will bring high-level learning in appealingly palatable packages. Sweet.
2. Speech! Speech!
Speaking of those speakers, Marketing.FWD has a wealth of them, and this gold mine will be shared and shareable. Leadership is a central theme of the conference, so the summit roster is loaded with the big guns behind galloping growth numbers at companies like Dunkin’ Brands, Amazon, Target, and Facebook. You’ll hear from CMOs, VPs, and the highest marketing muckety-mucks on company initiatives that have galvanized growth and engaged customers in dramatic ways. No cheap talk here—you’ll hear the good stuff.
3. Your Peers Are Peerless
Good ideas are electric, and they zip on a current through a room—and into minds that make waves. Our rooms at the Marketing.FWD summit will be filled with good, electric ideas because they will be filled with your marketing peers: leaders with vigorous ideas, the kinds of ideas from which positive actions spring. And networking with bright, motivated people here won’t just be helpful for absorbing strategies and tactics for your next customer nudge—it will be all-out good fun!
4. Four Tracks to Get Your Genius On
Though there’s a broad basket o’ marketing goodies to dig into at the summit, the panel will be digging deepest on these four topics:
Customer Experience: You’ll hear how “deep data” is the coin of the realm, delivering the highest degree of customer engagement across all channels and touch points.
Convergence: Online and offline—is there really a difference anymore? These days, neither is more real than the other: Learn how tech presses the flesh and the flesh presses back, and how good marketing is right in the middle.
Marketing ROI: Tech tools are just glitz if they don’t deliver to company coffers. Conversions are the most convincing numbers and you’ll find which tools, applied in which ways, work the most magic.
Leadership: How do you align your organization’s aims and culture with market shifts, product change, and brand evolution? Effective leaders have exceptional vision spurred by action mentalities: See how they see, and find out how they open the eyes of their employees.
5. Big Brands, Total Tech
When you go to a concert, sometimes the warm-up bands are OK, sometimes not. But you snap to attention when the headliners hit the stage, and the amps get cranked. Marketing.FWD Summit is all headliners; no warm-up acts. You’ll hear from the boldest, clearest voices in marketing. And the amps—the most sophisticated tech tools of analytics, personalization, and conversion—will be making plenty of beautiful noise.