The Pokémon Company is celebrating the game’s 20th anniversary by spending a few million dollars on a commercial during the biggest sporting event in the United States.
Next month, Pokémon turns 20 years old, and the company is using this milestone to remind the world about the game’s central theme with a 30 second Super Bowl commercial. The ad shows a number of people doing amazing things and inspiring onlookers to realize that they have the capacity to do great things. The spot ends with Pokémon’s new slogan: “Train On.”
But while you’ll have to wait two weeks for Super Bowl Sunday to see the ad on television, you can watch an extended version online right now. Check it out:
“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” The Pokémon Company marketing director J.C. Smith said in a canned statement. “This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”
And this ad is only the start. The Pokémon Company is planning a year of events to celebrate its anniversary. This includes rereleasing the original GameBoy games on 3DS with updated connectivity features, bringing out the mobile augmented reality game Pokémon Go, and working with GameStop to give away mythic pocket monsters to anyone with Pokémon X, Y, Omega Ruby, or Alpha Sapphire.