PARIS–(BUSINESS WIRE)–February 11, 2016–
Tinyclues, the SaaS startup reinventing predictive marketing, continues to build on its success, announcing that Olivier Cuzacq has joined Tinyclues as VP Product, adding another member to its talented staff. Cuzacq, previously Product Director of Criteo Email, brings with him extensive knowledge and proven expertise in the product development sphere of the ad tech industry. Cuzacq’s remit is to lead Tinyclues’ product vision and roadmap to support its ambitious growth plan and develop its SaaS offering.
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Founder and CEO David Bessis believes Cuzacq’s expertise will enable Tinyclues to rise above the competition and consolidate the company as the leader in this space: “I am thrilled to welcome Olivier to our team,” he said. “His expertise in the performance and email marketing space and his track-record at Criteo are impressive. Olivier will bring his vision and performance-oriented mindset to enable Tinyclues to accelerate the launch of new products and to increase our lead in the field of customer engagement.”
“I’m delighted to join Tinyclues and eager to work with the team in order to scale up our business,” said Cuzacq. “I believe it’s a huge opportunity to bring predictive performance to CRM marketing. I admire the technology developed by Tinyclues and the added value it brings to e-commerce and retail. I’m looking forward to playing my part in driving even more revenues for our customers, boosting their efficiency and addressing more channels.”
Cuzacq joins Tinyclues after having worked at Criteo since 2011, where he led their email retargeting roadmap. Before Criteo, he worked with technology innovators Digiplug and Novedia Group. He graduated from the ENSEEIHT in 2000 with a Masters in Mathematics and Computer Science and started his career as a software engineer in the Silicon Valley.
Tinyclues, a SaaS predictive marketing solutions platform, allows e-commerce websites and retail marketers to detect in a few clicks the most relevant audience for a specific marketing message. Tinyclues’ clients send around 1,000 targeted campaigns each month, representing more than 300 million emails, mobile notifications and Facebook Custom Audience ads which result in an increase of around 30% in their campaigns’ revenue. Based on unsupervised machine learning technologies, Tinyclues’ solutions take advantage of all available data in order to pick up implicit signals (“tiny clues”), making it possible to reach unparalleled targeting and engagement levels in the customer relationship. Used by 3Suisses, Cdiscount, Fnac, France Billet, La Redoute, PriceMinister, Rue du Commerce, vente-priveee.com, Sarenza, Vestiaire Collective, VeryChic and more, the Tinyclues solutions are a breeze to install and use.
For more information, visit www.tinyclues.com
Caroline Tailleferd, +33 6 11 64 87 37