Glu needs more celebrities. Or at least their relatives.
The mobile developer announced that it has launched a new game, Kendall & Kylie, for iOS and Android. Kendall and Kylie Jenner are younger half-sisters of reality star Kim Kardashian, a fact I’ve learned after much Googling (it seems that I, in fact, have not been keeping up with the Kardashians). Kim is the star of Glu’s biggest game, Kim Kardashian: Hollywood, which made $50 million in its first four months of release. Glu is likely hoping that a new game starring her sisters can also be a hit in a mobile industry worth $34.8 billion in 2015, according to Newzoo.
“Featuring the voices, likenesses, and exclusive video messages from Kendall and Kylie Jenner, the game allows players to interact with the sisters as friends and mentors as they work to realize their creative and career aspirations,” Glu explained in a press release sent to GamesBeat. “Advanced character customization lets players pick and change their unique style, then share their content to grow followers!”
Glu’s mobile strategy focuses on celebrities like Kim Kardashian. Last December, it launched Katy Perry Pop. Glu likes to partner with celebrities who have large followings on social media (specifically at least 100 million followers). Katy Perry, for example, has 200 million social followers. Earlier this month it announced that it’s working on a Taylor Swift game, and Glou is also working on a title based on Nicki Minaj.
You can check out the game in action below, which looks — unsurprisingly — a lot like Kim Kardashian: Hollywood.
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