Punching seems like good business. But if that’s the case, why am I dealing with so many legal fees and official reprimands from GamesBeat’s human resources department?

Punching for good!

Above: Punching for good!

Image Credit: TinyBuild

Indie publisher TinyBuild and developer Lazy Bear Games revealed today that Punch Club has surpassed $2 million in sales across all platforms. The beat-’em-up simulation game is available on PC, iOS, and Android, and players have purchased more than 250,000 copies across those devices. This comes after TinyBuild debuted Punch Club in a novel way, using integration with the popular livestreaming video site Twitch. That marketing campaign had the game unlock for everyone after popular personalities on Twitch played it in front of enough people. That strategy has paid off, and now TinyBuild and Lazy Bear are preparing some more content for the game along with some other improvements. This continued support should help the game, which is No. 32 on Google Play’s most downloaded paid-apps chart, keep its momentum.

The new expansion, called The Dark Fist, is due out March 8 on the PC digital-distribution platform Steam. It’ll hit iOS’s and Android’s respective app markets on March 10. This add-on puts players in a storyline where they must use their frightening punching power to fight crime as a masked vigilante.

In addition to the new story content, Punch Club is also getting some highly requested features. The biggest of these is the option for people watching the game on Twitch to bet on fights with virtual points. The other headlining addition is cross-platform saves in the cloud. Now, if you have Punch Club on PC and a smartphone, you can pick up on the go where you left off at home.

Get more stories like this on TwitterFacebook

Founded in June 2011 and acquired by Amazon in 2014, Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million gather to watch and tal... All Twitch news »

Track Twitch's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.