Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from you. Join our expert panel to learn how to get players to fall in love with your brand.
Mobile gaming will be a $48 billion industry by 2020, according to tech M&A advisor Digi-Capital. To put the number in perspective, the mobile gaming industry reached $34.8 billion in 2015 – a mere year ago – and gobbled 85 percent of the mobile app market revenue. While developers have much to celebrate over the foreseen dominance of mobile, a bigger market means stiffer competition from an industry already flooded with competitors.
Developers — big and small — will need to work harder than ever before to get casual users to scroll through the Apple App store and Google Play store to download their games. It’s not just about beating new emerging apps, but competing with longtime favorites like Clash of Clans, Candy Crush, and the media darling Pokemon Go. To compete with those top brands for a slice of the mobile pie, you’ll need to learn how to maximize brand awareness for your games.
This isn’t performance marketing; this is awareness marketing. You want to make an emotional connection with your audience so they passionately seek out your brand, instead of skimming with a misplaced sense of obligation.
Just take a look at how mobile gaming outshined normal advertisers during the 2015 Super Bowl show. Splashy ads with entertaining narratives for Game of War, Clash of Clans, and Heroes Charge resonated strongly with Super Bowl audiences, resulting cumulatively in nearly a million YouTube views and over 85,000 Facebook shares, according to data from iSpot.tv. All three saw a spike in downloads but Heroes Charge – a relatively unknown game before the Super Bowl – benefited the most from its 15 second ad by skyrocketing 647 ranks, according to App Annie.
Of course, not every developer has the cash to advertise during the Super Bowl, which is exactly why channels like YouTube are so critical.
In this VB Live event, our panel of mobile experts will discuss cost-effective ways of building brand awareness through storytelling and marketing. We’ll be joined by YouTube product manager Eli Danziger and Phil Hickey, VP Marketing and Communications at Seriously Digital Entertainment as they share the brand awareness marketing tips that got them the success they currently enjoy today.
Don’t miss out!
In this third installment of our Building Games Communities series, you’ll:
- Learn how to use YouTube and other channels to drive brand awareness for mobile games
- Find the right time to invest in brand awareness marketing in your mobile game lifecycle
- Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
- Matt Marshall, CEO, VentureBeat
- Rob Singer, CMO, Smule
- Phil Hickey, VP Marketing and Communications, Seriously Digital Entertainment
- Eli Danziger, product manager, YouTube
- Wendy Schuchart, Analyst, VentureBeat
This VB Live event is sponsored by Google.