New Study Sponsored by Kony Identifies Complexity of Omni-channel Development and Design for Multiple Devices and Platforms as Major Challenges for Mobile App Developers

AUSTIN, Texas.–(BUSINESS WIRE)–September 12, 2016–

Wearables and connected devices are the next frontier for enterprise app developers and designers, but innovation often brings with it new challenges. Kony, Inc., the leading enterprise mobility company, today announced results from a recent sponsored survey of mobile app developers and designers that uncovered the unique issues they face when developing enterprise apps that innovate beyond the traditional form factors of mobile phones and tablets.

“The Next Frontier in Cross-platform Mobile Development: Wearables and Connected Devices,” a survey of more than 230 global respondents from leading brands in North America, South America, Europe, Asia and Africa, reveals that a majority of designers (69 percent) and developers (65 percent) feel that application design and development for wearables and connected devices already is a challenge, or will be one in the next six to 12 months. Among the main drivers for this frustration are a lack of clear vision among stakeholders, and the added complexity of developing and designing for multiple devices and platforms.

“Forward-thinking enterprises are eager to take advantage of the wealth of new devices and form factors entering the market today, but capitalizing on these innovations remains a challenge for today’s mobile app design and development teams,” said Dave Shirk, president of Products, Strategy and Marketing, Kony, Inc. “To meet this demand, designers and developers need next-generation creative tools that allow them to more easily adapt their apps to a broader range of interfaces, screen sizes, and capabilities.”

Key findings include:

  • The challenge is now: 69 percent of application designers said that designing for wearables and connected devices either already is a challenge they face or it will become one within the next six to 12 months. 65 percent of mobile app developers agreed.
  • Poor communication: 40 percent of developers said that the biggest challenge of mobile app development is the lack of communication between developers and IT stakeholders.
  • Lack of resources and omni-channel design & development is a challenge: Lack of time and resources (37 percent) and complexity of omni-channel development (37 percent) tied as the top two most oft-cited barriers during the development stage of mobile projects. 51 percent of designers said that designing mobile apps for multiple devices and platforms is a major challenge.
  • Lack of vision: Nearly 25 percent of developers felt that stakeholders had “no clear vision” for mobility. Furthermore, the “sheer complexity of omni-channel development and testing” was cited as a top challenge by 37 percent of responding developers. Designers agreed, with 51 percent saying that, “designing for multiple devices and platforms” is a challenge.

To access the full report visit: The Next Frontier in Cross-platform Mobile Development: Wearables and Connected Devices

About Kony Inc.

Kony is the fastest growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers organizations to compete in mobile time by rapidly delivering pre-built, omni-channel mobile apps across the broadest array of devices and systems, today and in the future, with a lower total cost of ownership. Kony’s cross-platform solution helps organizations design, build, configure and manage mobile apps to empower and better engage with customers, partners and employees. Kony was named the first place winner in CTIA’s MobITs Awards in the Mobile Applications, Development & Platforms category and included on the Inc. 500|5000 list of fastest growing private companies in America. Connect with Kony on TwitterFacebook, and LinkedIn.

Kony, Inc.
Jean Kondo, 510-823-4728
jean.kondo@kony.com
or
Blanc & Otus
Natalie Pridham, 415-856-5184
kony@blancandotus.com

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