NEW YORK & TORONTO–(BUSINESS WIRE)–September 15, 2016–
Wellington Financial LP, a privately-held specialty finance firm, announced today that it has closed a US$10 million growth financing for Unified, an award-winning marketing and analytics technology company that connects marketing data sets to optimize investments across the customer journey. This growth financing follows Unified’s $30 million Series B funding, which was announced in September 2015.
“Unified continues to impress the market as it grows its roster of leading automotive, CPG, consumer tech, entertainment, software, and financial services brands, maximizing value, insights, and advertising across all social platforms,” said Eric Speer, Vice President at Wellington Financial. “As the marketing technology landscape rapidly changes, it is imperative that Unified continue its pace of innovation, empowering marketers with the data, tools, and technology to efficiently manage billions of dollars of investments. Their leadership in developing innovative omnichannel analytics is a particularly attractive differentiator that delivers compelling benefits to their customers. We are very excited to be partnering with Unified as they embark on their next stage of growth and product development.”
Data-driven marketing decisions are a requirement for today’s CMOs, and Unified delivers the software and services that enable global brands and agencies to impact consumer decisions, tailor messages, and optimize channel investments based on real-time signals and advanced analytics. By transforming fragmented marketing data across social, digital, and offline channels into actionable intelligence and real-time activation, Unified empowers marketers to influence audiences and impact consumer actions across multiple social ecosystems.
“At Unified we are working tirelessly to develop critical, forward-thinking marketing solutions demanded by today’s leading Global 2000 brands and agencies. Our mission is to always ensure that our customers have comprehensive and actionable access to all of their marketing data, regardless of consumer touchpoint or channel,” said Calvin Lui, President and Chief Strategy Officer at Unified. “We are excited to add Wellington Financial to our family of strong financial partners, all of whom have compelling track records of success. This new capital will fuel Unified’s next chapter as we help bring identity-based, consumer-centric, omnichannel solutions to the trillion dollar global marketing ecosystem.”
About Wellington Financial LP
Wellington Financial LP is a privately-held specialty finance firm providing term, venture and amortizing loans up to $40 million. Wellington Financial LP is currently managing a $900 million investment program with offices in Menlo Park, Santa Monica and Toronto. Wellington Financial LP is managed by a partnership controlled by fund management and Clairvest Group Inc. (CVG:TSX), who jointly have contributed a large financial stake to the Fund. LPs include several of Canada’s largest institutional investors, crown corporations, financial institutions and pension funds. Please visit the fund website at www.wellingtonfund.com.
Unified delivers technology and services to connect marketing data sets and optimize investments across the customer journey. Unified’s software empowers Fortune 500 companies and agencies to drive marketing success in the context of their business goals. The Unified Platform transforms fragmented marketing data into actionable intelligence and real-time activation. Unified has offices in New York City, Los Angeles, San Francisco, and Chicago. For more information, visit www.unified.com or follow @Unified on Twitter.