23andMe raises $9M more to help customers understand genetics

Personal genetics company 23andMe, co-founded by Anne Wojcicki, wife of Google co-founder Sergey Brin, has raised $9 million from MPM Capital and Johnson & Johnson Development Corp., the company recently announced. Including the $22 million raised in November, that makes nearly $31 million 23andMe has raised in third-round funding.

Yahoo, LinkedIn execs join personal genomics startup 23andMe

23andMe, the startup that helps consumers decode their genetic information, has announced two big hires: former LinkedIn Vice President of Revenue and Customer Operations, Sarah Imbach, is the Mountain View, Calif. startup’s new chief operating officer; former Yahoo User Experience Vice President, Larry Tesler, has been named a “Product Fellow.”

23andMe allows a peek at its genomics service, minus the $999 fee

23andMe — the Google-backed startup that scans your genome for disease-risk factors and other information, now lets anyone see how the service works without first charging $999 for the privilege. My first impression: It packs a tremendous amount of information into clean, uncluttered pages that are still relatively easy to understand even for newcomers to genetics.

Will 23andMe and Navigenics lock up your genome and charge you for the key?

Over the last few months, startups like 23andMe and Navigenics have attracted a fair bit of attention for promising to let ordinary people search through their own genomes to better understand their disease risk, genealogy and ancestry. (For our coverage, see the links at the end of this item.) But one of the first major attempts to take a close look at them — courtesy of the November issue of Portfolio — left me with the distinct impression that these companies may not actually be anywhere near as revolutionary as they seem.

Decoding 23andMe — Illumina spills the beans

First, it was self-described 23andMe investor Martin Varsavsky who spilled some early information about the secretive personal-genomics startup founded by Sergey Brin’s new wife, Anne Wojcicki, and now backed by Google and Genentech. (See our coverage here.) Now more details about 23andMe’s plans to help individuals map their own genomes are emerging, courtesy of Illumina, a gene-scanning company partnered with the startup.