Fascinated by the potential of big data and games, Mark co-founded GamesAnalytics in 2010 and has made it his personal mission to evangelise how analytics can change the games industry learning CRM techniques and business thinking from other market sectors.
Mark Robinson has over 15 years’ data mining experience industry, across companies such as Heineken, Office Depot, Aviva and Unibet. He led data mining consultancy Marketing Databasics that builds and hosts analytical environments to increase customer value through data-driven insight.
In 2009, Marketing Databasics (MDB) was designated a “Leader” organisation in the Forrester review of marketing services providers for its completeness of offering and its strategic vision. MDB was acquired by the Indicia Group where Mark was Client Services Director before leaving to start GamesAnalytics as COO.
GamesAnalytics to enable big data to drive player understanding, introducing the concept of Player Relationship Management to build better games. With the advent of the Free-2-Play games, responding to player behaviours has never been so important and GamesAnalytics helps publishers & developers with player segmentation, predictive analytics and targeted in-game messaging in order to increase player engagement and game revenues.