Agenda

9:00 Registration Opens

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9:30 Developer Session : Overview of key trends in (a) service platforms and (b) operating systems impacting developers of mobile applications

This session is separate from MobileBeat 2008, it is free and open to all. For more details about this session and how to register click here.

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10:45 Welcome

11:00 VC Panel: Where Venture Capital is Investing

  • Shawn Carolan, Menlo Ventures, Managing Director
  • Rick Segal, Blackberry Partners Fund / JLA Ventures, Partner
  • Richard Wong, Accel Partners, Partner
  • Tim Chang, Norwest Venture Partners, Principal
  • Moderator: Matt Marshall, VentureBeat, Editor-in-Chief

12:15 – 1 pm: Bang or Bust?

Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? What are the shifts that have happened? More importantly, is now the right time to make it really big in mobile?

  • Rich Miner, Google/Android, Group Manager, Mobile
  • Matt Murphy, Kleiner Perkins Caulfield Byers, Partner, Head of “iFund”
  • Sam Altman, Loopt , CEO and co-Founder
  • J.H. Kah, SK Telecom, SVP, Business Development
  • Moderator: Michael Arrington, TechCrunch, Editor

1 – 2 pm: Lunch

2 – 2: 45 pm: Mobile vs. Web

Developing applications for mobile is different from developing applications for the web. How is mobile different from the web, and how developers can exploit this difference? What are those differences and what does it mean for developers today, and long-term, as they write applications for mobile, and for companies managing their mobile/web strategies?

  • Mike Baker, Nokia, VP and Head of Nokia Interactive
  • Brandon Lucas, MySpace, Sr. Dir., Mobile Business Development
  • Jed Stremel, Facebook, Director of Mobile
  • Jason Devitt, Skydeck, CEO
  • Moderator: Om Malik, GigaOmni Media, Founder

3 – 3: 45 pm: Company Pitch Session #1: Top 5 Applications

3:45 Coffee Break

4:15 – 5 pm: Mobile Money

How do you make money on mobile? You need traffic, which means content. You also need advertising. With mobile’s segmented audience, you need to choose the right ways to market. How does all this work best on mobile? Who are the new players helping monetize on mobile? Some on Madison Ave are skeptical of mobile’s promise. They want scale, simplicity and ways to measure success — all of which are underdeveloped right now in mobile.

  • Michael Bayle, Yahoo!, GM, Wireless Programs
  • Omar Hamoui, Admob, Founder and CEO
  • Sumit Agarwal, Google, Product Manager, Mobile
  • Jeff Sellinger, CBS Mobile, EVP and General Manager
  • Moderator: Dan Farber, CNET, Editor-in-Chief

5:05 Company Pitch Session #2: Top 5 Infrastructure + 1 People’s Choice Pitch

5:50 – 6:15 pm: Awards presentation and Closing Remarks

6:15 – 8:30 pm: Cocktails and Networking reception, be sure to try the Mippin Miptini and the my247.mobilicious cocktails!