VentureBeat

Monetizing social networks: The good, bad and ugly

[Editor's Note: It's well documented that social networking sites don't pull in as much money from advertising as they potentially could. It's a climate that promotes experimentation, right now breeding more failure than success. Among those seeing positive initial results are entertainment networking sites like Amuso. Below, the company's co-founder Barak Rabinowitz looks at why monetization has been so difficult for these platforms, and what sites like his are doing to sidestep the typical challenges.]

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