Brent Frei
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Why retro innovation is the most lucrative kind
I have a very counterintuitive — and perhaps unfashionable — approach to innovation. But it works.
Instead of focusing on hot new waves of technology that may or may not flood the market with success, I concentrate on the oceans of opportunity that currently exist in staid and mature IT. There are five reasons why this Retro Innovation is the most lucrative innovation:
1. Old markets are huge. They’re also established and well understood by customers. So, if… Continue Reading