CheckPoints wants to reward you for checking into store products

Millions of consumers use location-based mobile apps to check-in to locations every day. But CheckPoints, a new mobile shopping application, is looking to take check-in services to the next level by asking you to check into products within stores. Each check-in rewards the user with points that can be redeemed for prizes like gift cards, miles or gadgets. The iPhone app is expected to be approved today or tomorrow by Apple. debuts Q&A Partner Platform

Search site today announced the debut of its new Q&A Partner Platform. The offering leverages the company’s recently launched Q&A feature, which routes questions to appropriate members of the community. Members are selected based on their interests and areas of knowledge.

TextPlus group-texting app adds photos

TextPlus, an application that lets groups easily text each other, today announced it has launched textPlus 4 Pics Edition. The new version lets users send and receive picture messages in an effort to make group texting more social and fun.

Will Facebook Places pay off for location-based companies?

Just weeks after Facebook announced its new location check-in feature dubbed Facebook Places, several companies have emerged claiming themselves as the first to leverage the features new set of user data. While each company is using the new service slightly differently, it’s not surprising that they want to tap into Facebook’s growing user base.

CollegeOnly just misses Scoop on college student social networks

The chances that two college-only social networks would launch in the same week seems pretty low. The chances that both networks would also be backed by big name investors seems even lower. But, that’s exactly what’s happened. Along with Scoop, a mobile app backed by Google CEO Eric Schmidt, CollegeOnly launched today backed by PayPal founder Peter Thiel (who’s also on the board of Facebook).

PocketGear grabs $15M more for mobile app store

PocketGear, operator of a mobile application store, today announced it has raised a second round of funding for $15 million. The funds will be used to continue product development, increase its sales and marketing team and expand globally, according to the company’s announcement.

Demand Media takes first step to market in filing for IPO

Demand Media, an online content provider, has taken the first step towards an initial public offering. The company’s  S-1 filing on Friday revealed details of the company’s business — semi-automated content production with an eye towards capturing users searching for popular topics online, with sites like eHow and Livestrong in its portfolio.