David Edery
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Revolutionizing business markets with games
David Edery and Ethan Mollick are co-authors of Changing the Game: How Video Games Are Transforming the Future of Business, published in 2008 by Pearson Education. Edery, the Xbox Live Arcade games portfolio planner at Microsoft, wrote this piece, about the trend dubbed Funware in our past stories, for VentureBeat.
Over the past several years, my co-author and I have watched as video games have become a powerful tool through which organizations teach, persuade, and… Continue Reading