David Gal
David Gal is an Assistant Professor and Donald P. Jacobs Scholar in Marketing at Kellogg School of Management, Northwestern University
Recent Posts
Is Facebook’s Platform a strategic mistake?
[Editor's note: This is an OpEd piece by David Gal, an assistant professor of management at Northwestern University]
Last year, Facebook chief executive Mark Zuckerberg suggested that a PC operating system was the inspiration for Facebook’s new “Platform.” With Platform, anyone could write applications for Facebook. Facebook’s in-house applications would get no special treatment, he declared.
The analogy to an operating system is appealing. For many years Microsoft’s Windows operating system has benefited from the large number… Continue Reading