David Gal
David Gal is an Assistant Professor and Donald P. Jacobs Scholar in Marketing at Kellogg School of Management, Northwestern University
Recent Posts
Is Facebook’s Platform a strategic mistake?
[Editor's note: This is an OpEd piece by David Gal, an assistant professor of management at Northwestern University]
Last year, Facebook chief executive Mark Zuckerberg suggested that a PC operating system was the inspiration for Facebook’s new “Platform.” With Platform, anyone could write applications for Facebook…. Continue Reading