Donnovan Andrews
Recent Posts
Stop counting impressions, and start making them
Not much about the future of advertising looks certain right now. Will newspapers become a niche medium? Will advertisers stop footing the bill for network TV if they don’t get more control over content? Will Google find a way to monetize YouTube before Hulu steals its whole audience? And in the short term, what’s going to happen to those of us who rely on marketing budgets to keep our companies afloat?
Amid the chaos, a few… Continue Reading
The opportunity for ad networks in the recession
What do you have when you take a glut of internet advertising inventory and a shortage of advertising dollars? Opportunity — for those in the fortunate position of having the money, agility and foresight to take advantage of it, that is.
There are currently three tiers of ad networks. At the top are giants like AOL’s Platform-A, Yahoo, Google, ValueClick and Tribal Fusion. Tier two is made up of established companies with proven track records but… Continue Reading