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Guest editorial: Consumer engagement that matters
An increasing number of entrepreneurs have been asking me what I think of the prospects for consumer Internet startups. Strategic purchases of companies seem to be slowing; advertising spending might be flat next year; and growth on the large social network platforms is getting harder. What’s a startup to do?
This heightened level of concern right now, I believe, is resulting from a fundamental shift in the value of consumer engagement. Several years ago, practically any… Continue Reading