Advertising spend works as a bit of the canary in the coal mine in a lagging economy. When the market constricts, one of the first things to go is the ad budget. News showing a decline in overall ad spend for the first half of the year should make everyone uneasy (as if you needed [...]
Posts by Jake Swearingen
After Yahoo confirmed it has been experiencing problems with latency at its Right Media exchange on Monday, I’ve heard from those at ad networks using RXM, verifying latency issues were widespread. How bad was it? One Right Media client actually turned off Right Media exchange for a period until latency issues improved. It’s not clear [...]
Right Media, an online ad exchange that Yahoo acquired in 2007, is having some serious technical hiccups, sources within the online ad world tell us. This is leading to problems with capacity and latency. Think messaging service Twitter and its formerly-frequent use of the Fail Whale, but instead of not being able to see what [...]
Proclivity Systems announced a second round of funding today, to the tune of $5.5 million. Proclivity provides back-end analytics in e-commerce sites to help retailers determine what an online shopper may be likely to buy. By mining the data trail someone leaves behind while browsing a shopping website, Proclivity claims it can help send offers [...]
The mobile web is looking a bit smarter lately. AdMob, a mobile ad platform we’ve covered before, put out its metrics for August, and it’s clear that smartphones are quickly becoming mainstream. Drawing on data from the over 5,000 mobile websites the company serves, the numbers point towards smartphones both in the US and worldwide [...]
SpinSpotter is a new browser plug-in that hopes to arm online news junkies with the power of pointing out when the media has a dog in the fight.
It works like this: Users install the plug-in, which currently is only available to FireFox users, though an IE 7.0 plug-in is coming down the pike. While [...]
Google announced yesterday evening it would change how long it stores the IP addresses of its users without anonymizing the information, down to nine months from 18. The announcement comes a year and a half after Google instituted the 18-month rule – before that, Google held on to IP information, without removing personally identifiable information, [...]
Sharpen up those pitches — there’s over a billion dollars worth of newly minted VC funding flowing in the Valley now.
Two of the more respected venture capital firms, Sequoia Capital (arguably top dog in the valley, having invested in Google, Apple and many others) and Battery Ventures, each have disclosed new funds through regulatory filings, [...]
In another sign that interest in mobile advertising is perking up, Chicago-based mobile marketing company Vibes Media announced $15 million in a first round of funding today. Never mind that it’s still hard to point to a single company that has been able to go public based on mobile advertising. That’s coming, supposedly.
The privately held [...]
Add web browers to the list of things Google does well. The Mountain View-based search giant debuted its new web browser today in a public beta, and I’ve spent most of the afternoon poking around the web and seeing how Chrome performs. The verdict? While it’s still a few iterations from displacing Firefox as my [...]
Online education portal Education.com will announce a total of $9.75 million in its second round of financing today, VentureBeat has learned. The site seeks to become a one-stop destination for parents looking for online answers about their children’s education.
The site’s main appeal lies in its School Finder application, allowing parents to see information such as [...]
Moblyng, a mobile social media company, launched a new mobile entertainment site today, as well as a new feature for artists on MySpace to connect to fans on mobile phones. Moblyng translates Flash videos, play lists, and slide shows found on sites like MySpace or YouTube for mobile phones.
The new mobile website, found at m.moblyng.com, [...]
Babbel, a website that helps users learn French, Spanish, German, Italian, or English, announced it had received a round of funding from German VC funds Kizoo and VC Fonds Berlin. The company is not disclosing the amount of funding, saying only that it is “significant.” CNET is reporting that the amount is in the hundreds of [...]
A newly formed partnership between iPhone analytics firm Pinch Media and mobile search and ad company JumpTap may connect brand-name advertisers with iPhone application users.
The partnership, announced at MobileBeat, could be a formidable force in the tiny but growing world of iPhone application ads. Pinch Media will provide the analytics platform. JumpTap’s 35-person salesforce has [...]
Yahoo’s communication software company Zimbra is making the Zimbra Desktop beta version 3 available for download today, continuing to push against Microsoft’s Outlook by offering to be your all-in-one email client.
I set up the open-source Zimbra Desktop on a laptop running Windows XP. The install requires a smidge under 160 MB of disk space to [...]
Mobile billing and metrics company Bango is announcing the third version of its mobile metrics suite today, which includes a redesign of its dashboard and sharpening its ability to track unique visitors.
Traditional desktop analytics can’t track unique mobile visitors accurately, because Javascript can’t be used on the great majority of handsets, and while some handsets [...]
Appssavvy, a sales company that helps advertisers cull through the thousands of social network applications hitting the web to find the right match, is close to releasing a dashboard tool to make the process that much easier. The New York-based company, which we’ve covered before, sees itself as a bridge between app developers in Silicon Valley [...]
Medialets, a startup focused solely on providing ads for applications running on the iPhone, is publishing some early metrics about Apple’s recently launched App Store. Some key findings:
Average Prices for Apps Are Falling
Tracking both the number of apps and their average price, the team found that as more competitors move into the App Store, prices [...]
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