Productizing good: social capitalism at work

Jay Parkhill | April 5th, 2007 | 6 Comments »

Many social and environmentally-oriented businesses seek to let us as consumers feel good about being socially responsible while going about our daily business of buying things.
With successful technology entrepreneurs like Sean Parker showing interest in the space, it’s worth a look at some of the business models at work.
The ways these businesses convince [...]

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