I lead VentureBeat’s coverage on social media news, but also cover news and industry trends in e-commerce and mobile.

Previously, I was a senior reporter at Mashable. I also have experience in broadcast television and introduced social media reporting to the NBC San Diego newsroom.

I hold a Bachelor of Arts in English from UCLA.

You can find me pretty much anywhere on the web under the handle “jbruin.” I often tweet, instagram, facebook, and path on tech and the world at large. Sometimes I get a little NSFW on these channels, so consider yourself warned.

I also abide by VentureBeat’s Ethics Statement. I don’t hold stock in any company that I cover and I don’t accept gifts of any kind for coverage (though I do possess some startup swag collected from parties and such over the years). On occasion, companies send me samples and test products, but I disclose these details in stories whenever applicable. I do have a Bruin-bred bias against USC, a fact that causes more conflict in my personal life than it does in my reporting.

stories by Jennifer Van Grove

Can Facebook stay cool now that it’s an enormous public corporation?

“A million dollars isn’t cool. You know what’s cool? A billion dollars,” Sean Parker says in the famous line from “The Social Network.”

Trite though the line may be, Facebook, valued at $104 billion, is in the process of minting …

Facebook’s opening price values Instagram at $1.27B and Kevin Systrom at $506M

Facebook is looking mighty fine today — especially if you’re Instagram, the photo-sharing company that sold its hit mobile application to the social network one month ago for a cool $1 billion in cash and stock.

But wait. Did we …

Status update: Mark Zuckerberg listed a company on NASDAQ

What were you doing at 9:30 a.m. Eastern? You certainly weren’t ringing the NASDAQ’s opening bell as Facebook CEO Mark Zuckerberg was doing. But what Zuck did simultaneously is perhaps even cooler.

To celebrate the once-in-a-lifetime, historic moment, Zuckerberg posted …

Facebook’s rocking, all-night hackathon kicks off with standing ovation for CEO

On the eve of the largest technology IPO in American history, the company at the center of all the hoopla is celebrating in a geeky-chic style emblematic of its eight-year history.

Friday morning at 6:30 a.m. Pacific, Facebook CEO Mark …

Watch Facebook’s historic IPO live on the NASDAQ’s website

Facebook has priced its shares at $38 and will raise up to $18.4 billion in the largest technology IPO in U.S. history. Those who don’t want to miss a single moment of the watershed occasion are in luck, as the …

Confirmed: Facebook sets $38 share price for largest tech IPO in U.S. history

Status update: Facebook has priced its shares at $38 apiece and will raise $16 billion (up to $18.4 billion with its over-allotment option) tomorrow in its long-awaited initial public offering on the NASDAQ, the company has confirmed.

At $38 per …

Everyme, the truly private social network, arrives on Android and the web

Sitting at the intersection of group messaging and social networking is Everyme, a startup so zeroed in on private communication that it prevents sharing beyond its walls. Today the company, which allows users to post updates and photos to groups, …

Facebook to reengineer the IPO with all-night hackathon

To prove that the “Hacker Way” is alive and well at Facebook, the social network will be hosting an all-night, employee hackathon at its Menlo Park campus and satellite offices.

The event, dubbed Hackathon 31, is especially significant for the …

Facebook’s world takeover by the numbers

With eight years, $2.2 billion in funding, and 901 million users under its belt, Facebook is set to become a public company. Thanks to data compiled by analytics firm Nielsen, we can revisit some of the more memorable moments of …

Bieber joins Viddy, posts hot, topless video… of himself

Oh, boyfriend. Pop superstar Justin Bieber has joined video-sharing sensation Viddy.

The “Boyfriend” singer took a mini break from promoting his coming-soon album “Believe” on Twitter to solicit a little Viddy love from his almost 22 million Twitter followers — …

SNL hooks up with Color to broadcast from backstage

The first fruits of a multi-year deal with Verizon are starting to pay off for live video-broadcasting startup Color. Thanks to Verizon’s match-making skills, sketch comedy show Saturday Night Live will be using Color to broadcast unscripted, backstage footage to …

Flickr releases new “liquid” layout featuring hi-res images

Yahoo’s Flickr photo-sharing community has been in makeover mode of late and is getting incrementally better with subtle upgrades. Tuesday, Flickr released a reworked photo page layout with a new look that’s nearly impossible to miss — especially on large …

Facebook’s 50M extra shares are still just an option

The Internet is abuzz over the appearance of 50.6 million extra Facebook shares potentially up for sale, as listed in the company’s seventh amendment to its S-1 document.

Potentially is the key word as these shares are simply part of …

Dressed in Metro, LinkedIn looks good on Windows Phone (screenshots)

Good news, Windows Phone owners. Professional social network LinkedIn, in its quest to master mobile, has released another stunning mobile application — but this one is just for you.

The application, the company’s first official release for the platform, is …

Groupon rebounds with $559M in Q1 revenue

Still reeling from a disastrous fourth quarter, Groupon beat Wall Street’s expectations and reported $559.3 million in revenue and $39.6 million in operating income for the first quarter of 2012. Monday’s earnings report is Groupon’s second since opening on the …

Facebook will ring opening bell at Menlo Park campus

On IPO day, Facebook CEO Mark Zuckerberg will be staying local and the social network will ring the opening bell remotely at its 1601 Willow Road, Menlo Park campus, VentureBeat has confirmed with a source familiar with Facebook’s plans.

“News …

New CEO Ross Levinsohn, in message to Yahoos, says “focus on the momentum”

After an aggressive reign that ended in a sordid résumé scandal, Scott Thompson, just four months into his job as CEO, is out at Yahoo. Intermin CEO Ross Levinsohn, appointed to the position Sunday, is already in communication with Yahoos …

Facebook’s mobile risk by the big, bad numbers

Mobile is Facebook’s advertising Achilles’ heel, a fact the social network was not only quick to point out to investors in its first S-1, but also anxious to emphasize in the latest prospectus amendment.

Data from comScore, which shows that …

Scott Thompson out at Yahoo (updated)

Update: Yahoo said in a statement Sunday afternoon that Ross Levinsohn has been named interim CEO, effective immediately. Fred Amoroso was named chairman of the board. The company also said that it has settled with Third Point. Daniel Loeb, Harry …

Overexposed? Thanks to SceneTap, San Francisco bars are now profiling you

Imagine this. You and your girlfriend walk into a neighborhood bar, order a cocktail, and, unbeknownst to you both, a camera above is scanning your faces to determine your age and gender. Your deets are combined with data on other …