I lead VentureBeat’s coverage on social media news, but also cover news and industry trends in e-commerce and mobile.

Previously, I was a senior reporter at Mashable. I also have experience in broadcast television and introduced social media reporting to the NBC San Diego newsroom.

I hold a Bachelor of Arts in English from UCLA.

You can find me pretty much anywhere on the web under the handle “jbruin.” I often tweet, instagram, facebook, and path on tech and the world at large. Sometimes I get a little NSFW on these channels, so consider yourself warned.

I also abide by VentureBeat’s Ethics Statement. I don’t hold stock in any company that I cover and I don’t accept gifts of any kind for coverage (though I do possess some startup swag collected from parties and such over the years). On occasion, companies send me samples and test products, but I disclose these details in stories whenever applicable. I do have a Bruin-bred bias against USC, a fact that causes more conflict in my personal life than it does in my reporting.

stories by Jennifer Van Grove

Pinterest gets down to business by opening doors to brands

Pinterest officially opened its doors to businesses, welcoming them with a promise to help them get the most out of their digital pin-board experiences

Sincerely talks numbers, teases new product, and claims to not fear Facebook Gifts

Social gifting startup Sincerely believes its business, with just 1.2 million members, is safe from the potentially crushing widespread rollout of Facebook Gifts.

With Goodies, Walmart enters the subscription box business and tries to be a tastemaker

Goodies, a new product from Walmart, offers consumers a box service that costs $7 a month and comes with five to eight gourmet samples.

Airbnb rethinks search experience, starts guiding travelers to great neighborhoods

Community-powered hotel alternative Airbnb today launched Neighborhoods to help travelers pick places to stay in communities best suited to their particular tastes.

Twitter seeks more TV time with media hire Ben Grossman

Twitter's dreams of Hollywood fame and fortune continue today with the just-announced hire of Ben Grossman as head of global operations for Twitter's media department.

Groupon targets holiday shoppers with new catalogs, free shipping for Goods

Groupon today announced changes to its Goods business to make its discounted wares more attractive to bargain-hunting holiday shoppers.

Facebook gets serious about conversations, experiments with new comment format for Pages

In the interest of fueling better conversations, Facebook is now pushing the most popular comments to the top of post threads on a small number of Facebook Pages.

Tumblr puts influence to work to raise $100K for Sandy relief and documentary project

New York-based blogging powerhouse Tumblr is using its influence for good and partnering with Brandon Stanton, the storytelling sensation behind Humans of New York (HoNY), to not only raise money for the victims of Superstorm Sandy but to also document the stories behind the storm.

Nielsen buys SocialGuide to help advertisers understand link between Twitter and TV ratings

Nieslen has acquired SocialGuide in a move to broaden its media research capabilities and connect the dots between Twitter and TV ratings.

Crowdfunding for Sandy: Donations top $200k on Indiegogo

In recent days, Indiegogo has become a home base for Sandy recovery, with community members turning to peers to fund not-for-profit relief efforts.

Groupon’s bad year gets worse with earnings miss, tumbling stock price

A seemingly good deal gone awry, Groupon today reported quarterly earnings that once again disappointed investors and sent its stock price dropping in after-hours trading.

Thursday, the deals company reported third quarter earnings below expectations. Groupon posted $568.6 million in …

Facebook expands Promoted Posts test so popular people can buy exposure too

Facebook this week started offering its most popular members, those with more than 5,000 friends and subscribers, the chance to pay to promote their own status updates to get more visibility.

Instagram had a big election night too, photo uploads climbed to 2.1x normal rate

Instagram photos were flying fast and furious as soon as news networks called the 2012 presidential election for Barack Obama.

Airbnb helps Sandy victims find free housing

Living up to its potential as a community-powered hotel, Airbnb today changed its policies to allow do-gooders to offer up their spare spaces free of charge to displaced victims of superstorm Sandy.

E-commerce sales top $41.9B in Q3, point to stellar online holiday shopping season

Online retail spending in the U.S. during the third quarter of 2012 came in at $41.9 billion, a new record for the three months leading into the e-holiday shopping bonanza and a positive sign of things to come.

Facebook music apps have racked up 22B song plays in 1 year

Facebook touted new stats around the crop of social newtork-enhanced music applications helping its members stream and share songs. Apparently, song plays through Timeline apps in the past 13 months have amounted to about 210,000 years worth of music.