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Predictions for the consumer internet in 2008
[Editor's note: This is an Op-Ed piece by Jeremy Liew, partner at venture capital firm Lightspeed Venture Partners. Jeremy blogs regularly here.]
Here are my predictions for the consumer internet in 2008.
1. Advertising in social media, online video and games start to become scalable.
Social media, online video and games are at early stages of development for advertising. A small percentage of advertising dollars are being spent on these three media relative to time spent. Some… Continue Reading
Ad Networks: Why it’s better than ever to be a targeted content site
[Editor's note: This is an opinion piece by Jeremy Liew, a parter at Lightspeed Venture Partners]
One of the hallmarks of the last few years on the internet has been the growing length of the “long tail”. Compete released some data last year showing that its panel was visiting 77% more websites than it did five years ago:
Interestingly enough, Compete also released data showing that the “head” of the internet was growing in size:
Together, this… Continue Reading