Here are my predictions for the consumer internet in 2008.
1. Advertising in social media, online video and games start to become scalable.
Social media, online video and games are at early stages of development for advertising. A small percentage of advertising dollars are being spent on these three media relative to time spent.
[Editor's note: This is an opinion piece by Jeremy Liew, a parter at Lightspeed Venture Partners]
One of the hallmarks of the last few years on the internet has been the growing length of the “long tail”. Compete released some data last year showing that its panel was visiting 77% more websites than it did five [...]
© 2004-2008(c) Matt Marshall. All rights reserved.
