VentureBeat

Twitter is retaining more users than Nielsen thinks

Market research firm Nielsen recently published a report, Twitter Quitters Post Roadblock to Long-Term Growth, which stated that Twitter’s first-month retention rate was 40 percent. That is, only 40 percent of Twitter users tweeted the month after they joined. Is Nielsen right? Should Twitter be worried that it nobody is sticking around?

Comparing Twitter’s retention to Facebook and MySpace, the report’s conclusion is pretty grim:

Twitter has enjoyed a nice ride over the last few months, but… Continue Reading