winning

In 2015, to win in mobile is to win, period

Business is about winning. Of course, most startups lose, but the goal of each is to win — to build something new and innovative and worthwhile that will grow, acquire users, find customers, and increase in value.

Mobile ad ecosystem

Brands: How to navigate the exploding mobile advertising ecosystem

The mobile advertising ecosystem is massive, complex, and obscure … and can suck in up to 40 percent of your advertising budget on fees and commissions alone, if you’re not careful. It includes DMPs, DSPs, SSPs, no fewer than three different kinds of ad networks (of which there are about 1,000 currently), plus multiple kinds of ad exchanges.