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Growing, optimizing, and winning with marketing tech: GrowthBeat

We’ve got global brands talking one-on-one with Joe Schmo on mobile messaging apps. Guilds and alliances for trading mobile users. Marketing automated via Twitter and Facebook. Big data marketing platforms that predict the future, and big marketing platforms, period, that include everything including social, mobile, and apps.

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Why fewer sales can make your SaaS startup richer (infographic)

Fewer sales making you more money?
That’s one of the rather surprising results of an InsightSquared study of hundreds of software-as-a-service startups. InsightSquared is business analytics solution for Salesforce, which gives it some very interesting insight into what works — and what doesn’t — for SaaS companies.

IBM

Salesforce1, meet ExperienceOne, IBM's platform to connect sales, marketing, and service

Today IBM launched ExperienceOne, a new integrated portfolio of offerings to help organizations bring marketing, sales, and service together. It’s also a single label to pin on a vast $3 billion array of acquisitions, software, and services that IBM has bought and built over the past five years in the marketing, e-commerce, and — yes — hosting/cloud industries.

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Coming clean: The truth about fraud in digital advertising

The Internet’s #1 revenue engine is also its weakest link. Solving the problem of ad fraud will fall to the smart minds who are actively working on solutions to stay one step ahead of the bad guys.