5 mistakes companies make when automating their marketing

According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations.

9 factors creating a ‘perfect storm’ driving the Internet of Things to $14.4 trillion

VANCOUVER — The first computer, ENIAC, cost $6M in 1946 and had less power than a $5 animated greeting card you buy today and throw away tomorrow. That kind of technology innovation is powering the coming internet of things, and turning it into what Cisco Canada CTO Jim Seifert says will be a key component in $14.4 trillion of economic activity within the next decade.