Executives at major media companies and advertising agencies are defecting to web start-ups in increasing numbers, attracted by some combination of equity and autonomy. Here’s a closer look at who’s left, and gone where.
Executives now at startups:
Mark Kingdon
Was: Chief Executive, Organic
Is: Chief Executive, Second Life
Moved: April 2008
In a somewhat puzzling move, Kingdon announced his departure [...]
It’s becoming more common for ad-focused technology companies to seek out investment from Madison Avenue, in order to gain investors’ connections to advertising clients. But usually the investor is one of the major ad holding companies. Example: WPP’s aggressive investments in VideoEgg, SpotRunner, Media Rights Capital and WildTangent, and acquisition of 24/7 Real Media.
Instead, video [...]
Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference. Here are some of the trends people were talking about:
- Ad networks were the darling acquisition targets of 2007, but what are they worth?
- Content versus community ad-targeting is emerging as a major debate
- [...]
In the latest evolution of this fast-paced but not yet lucrative world of widgets, Clearspring, a leading widget company, has launched an ad network for widgets (sample widget left).
It comes at a time when advertising agencies on Madison Avenue are finally getting comfortable with the idea of buying ads in widgets to get their client [...]
The online advertising technology sector is bubbling over. New startups are launching and getting lots of funding as giants like Google, Microsoft and AOL gobble some of the larger companies up for hundreds of millions of dollars.
Ad:Tech, a semi-annual conference that features a broad swath of companies in the online ad industry, is in the [...]
They may be less socially awkward and more abrasive than their Silicon Valley counterparts, but New York’s tech community, often lost in the shuffle with hipsters, bankers and Midwestern tourists, is alive and well.
At the monthly NY Tech Meetup last week, entrepreneurs ran through a show-and-tell. Here are three that drew our attention:
MushyGushy – Remember [...]
Imeem, one of the fastest growing sites on the Web in recent months, has proven the popularity of music playlists. It is also signing deals with major labels to let users access and play copyrighted songs.
So it’s no surprise that a bunch of other companies are jumping in the game for both music and video [...]
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