Keith Rabois
Recent Posts
The plight of branded apps and the future of social marketing
[Editor's note: So it turns out branded apps are a bust -- even if you're Nike or Coca-Cola. Below, Keith Rabois, vice president of strategy and business development at app maker Slide, explains why and gives big-name advertisers some much-needed advice.]
Procter & Gamble spent $2.4 billion on television advertising last year — but they didn’t spend it on the “I Love Pringles” show. When it comes to TV, brands understand that it’s smarter to integrate… Continue Reading